Major Sporting Goods Brand Improves Profitability with PLM


Dick’s Sporting Goods started out of the relentless pursuit of an 18 year-old Dick Stack to open his own bait and tackle shop in 1948. By the late 1970’s he expanded his product line to include much of what you will find today.

Today headquartered in Pittsburgh, PA, DICK’s Sporting Good’s, Inc. is a leading omni-channel sporting goods retailer and as of May 2,2020 the Company operated 756 locations across the United States


Dick’s Sporting Goods (DSG) had struggled with implementing FlexPLM with previous consulting companies. As a result, they were delayed in realizing anticipated value that PLM was supposed to bring to the organization.


In order to combat the threat of on-line retailers, DICK’s Sporting Goods determined their private label products yield higher margin so a key strategic initiative was undertaken to double this area of their business. FlexPLM was selected as a crucial system to realize that visions so that they can continue to grow and thrive in a competitive market.


ArcherGrey was able to assess the current landscape, design and implement a strategy that helped them realize their PLM roadmap. They have reorganized and have increased profitability in product development enabled by the successful implementation of FlexPLM.