The Tactics Of Persuasion: Reducing Transformational Resistance

by | Jan 18, 2023

How do you get people to openly listen to your proposal? How can you get support for the new approach when those on whom you rely are responsible for the old approach you’re replacing? Until those in power actually listen to your idea, innovation doesn’t stand a chance. Getting your idea an open hearing is your first and most vital step towards change.

The Tactics of Persuasion Webinar will give you, not just insight into why selling transformation is hard but practical, tactical techniques you can apply to get your proposal a fair and open hearing, even when they don’t want to change!

Topics include:

  • New ways of looking at your audience
  • How to predict resistance
  • Keeping them open to change while still attacking the status quo
  • Ten tactics to ensuring an open reception

Complete the form to watch the webinar replay now.


About the Host:

Meet Wayne Burkan

Wayne Burkan

With 30 years of experience leading large-scale, global transformation programs, Wayne is one of the country’s top adoption experts in all things Organizational Change, including reducing resistance and accelerating adoption. He is the author of two books, the most recent of which was Wide Angle Vision, praised by Tom Peters as “marvelous.” He taught Behavioral Change and Persuasion at both Carnegie Mellon and Penn State Executive Education Programs, has and has led change programs for organizations such as Motorola, IBM, Giant Eagle, Rockwell, Bristol Myers Squibb, Frito Lay and the FBI. He served on Al Gore’s Reinventing the Government initiative and was named in the top 50 Global Business Gurus by