Why Organizational Change Management Programs Fail and How to Fix Them

by | Mar 22, 2023

Over 70% of Organizational Change Management projects fail! That means two out of three programs are not realizing their intended value, despite investing in professional OCM support. Change Management, as often practiced today, has become the very definition of overhead.

You can dramatically improve your program acceptance and adoption, but only by fundamentally challenging how OCM is delivered. If you’re interested in dramatically improving your transformational adoption, this session is for you.

Topics include:

  • What’s wrong with OCM, and why did it happen?
  • 5 big ways OCM has dropped the ball


Complete the form to watch the webinar replay now.

Meet Wayne Burkan

Wayne Burkan

With 30 years of experience leading large-scale, global transformation programs, Wayne is one of the country’s top adoption experts in all things Organizational Change, including reducing resistance and accelerating adoption. He is the author of two books, the most recent of which was Wide Angle Vision, praised by Tom Peters as “marvelous.” He taught Behavioral Change and Persuasion at both Carnegie Mellon and Penn State Executive Education Programs, has and has led change programs for organizations such as Motorola, IBM, Giant Eagle, Rockwell, Bristol Myers Squibb, Frito Lay and the FBI. He served on Al Gore’s Reinventing the Government initiative and was named in the top 50 Global Business Gurus by managementgurus.com.